Adam Cheal – Medium

Adam Cheal

Adam Cheal

Winning Through Customer-Focused Digital Experience Design

I recently discovered this article by Jon MacDonald @ The Good.

Dec 15, 2023

Winning Through Customer-Focused Digital Experience Design

Dec 15, 2023

Adam Cheal

How to write a strong CRO hypothesis?

A solid hypothesis is vital in my approach to CRO, as it supports the testing and validation of features that could improve various metrics…

Dec 5, 2023

How to write a strong CRO hypothesis?

Dec 5, 2023

Adam Cheal

Essential Metrics for A/B Testing: The Top 10 Indicators for Successful Experimentation

As a Conversion Rate Optimisation (CRO) Specialist, I wanted to share my thoughts on what I think the essential A/B testing metrics are for…

Nov 21, 2023

Essential Metrics for A/B Testing: The Top 10 Indicators for Successful Experimentation

Nov 21, 2023

Adam Cheal

Top Ritual Ideas for Effective CRO and Experimentation

Sorry it has been a while, I have been super busy settling in to my new role however it got me thinking about how an organisation can think…

Nov 17, 2023

Top Ritual Ideas for Effective CRO and Experimentation

Nov 17, 2023

Adam Cheal

My Exciting Journey: Stepping into the Role of a CRO Specialist at easyJet Holidays

Hello everyone. It has been a little while since my last post, bit of holiday but some exciting changes in my professional life as well!

Oct 27, 2023

My Exciting Journey: Stepping into the Role of a CRO Specialist at easyJet Holidays

Oct 27, 2023

Adam Cheal

A Closer Look at INP: My Experience with Web Performance Metrics & Contentsquare

In the realm of digital technology, new developments are a constant. Recently, I was introduced to Google’s Interaction to Next Paint (INP)…

Oct 3, 2023

A Closer Look at INP: My Experience with Web Performance Metrics & Contentsquare

Oct 3, 2023

Adam Cheal

A/B Test Prioritisation: Why I believe in the PXL Framework

In the digital realm, A/B testing is the holy grail for making data-driven decisions. Whether you’re contemplating a new checkout process…

Sep 19, 2023

A/B Test Prioritisation: Why I believe in the PXL Framework

Sep 19, 2023

Adam Cheal

The Unseen Engine of E-commerce Success: Why Website Speed Matters More Than You Think!

In today’s digital landscape, the importance of website speed is often underestimated. I can’t stress enough how crucial it is for…

Sep 12, 2023

The Unseen Engine of E-commerce Success: Why Website Speed Matters More Than You Think!

Sep 12, 2023

Adam Cheal

The Untapped Potential of E-Commerce Accessibility: Let’s make Online Shopping inclusive for all

Apologies for the lack of updates on here for the last couple of weeks, I have taken some well deserved rest. However whilst I was away it…

Sep 4, 2023

The Untapped Potential of E-Commerce Accessibility: Let’s make Online Shopping inclusive for all

Sep 4, 2023

Adam Cheal

Review: My Experience with CXL’s Conversion Optimization Minidegree

Having recently completed the CXL Conversion Optimization Minidegree, I felt compelled to share my experience with fellow digital marketers…

Aug 15, 2023

Review: My Experience with CXL’s Conversion Optimization Minidegree

Aug 15, 2023

Adam Cheal

Adam Cheal

CRO Specialist @ easyJet holidays 🏖️ I love understanding customer behaviour and optimising digital customer experiences. Passionate CRO advocate 🧪

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