Adam ChealWinning Through Customer-Focused Digital Experience DesignI recently discovered this article by Jon MacDonald @ The Good.Dec 15, 2023Dec 15, 2023
Adam ChealHow to write a strong CRO hypothesis?A solid hypothesis is vital in my approach to CRO, as it supports the testing and validation of features that could improve various metrics…Dec 5, 2023Dec 5, 2023
Adam ChealEssential Metrics for A/B Testing: The Top 10 Indicators for Successful ExperimentationAs a Conversion Rate Optimisation (CRO) Specialist, I wanted to share my thoughts on what I think the essential A/B testing metrics are for…Nov 21, 2023Nov 21, 2023
Adam ChealTop Ritual Ideas for Effective CRO and ExperimentationSorry it has been a while, I have been super busy settling in to my new role however it got me thinking about how an organisation can think…Nov 17, 2023Nov 17, 2023
Adam ChealMy Exciting Journey: Stepping into the Role of a CRO Specialist at easyJet HolidaysHello everyone. It has been a little while since my last post, bit of holiday but some exciting changes in my professional life as well!Oct 27, 2023Oct 27, 2023
Adam ChealA Closer Look at INP: My Experience with Web Performance Metrics & ContentsquareIn the realm of digital technology, new developments are a constant. Recently, I was introduced to Google’s Interaction to Next Paint (INP)…Oct 3, 2023Oct 3, 2023
Adam ChealA/B Test Prioritisation: Why I believe in the PXL FrameworkIn the digital realm, A/B testing is the holy grail for making data-driven decisions. Whether you’re contemplating a new checkout process…Sep 19, 2023Sep 19, 2023
Adam ChealThe Unseen Engine of E-commerce Success: Why Website Speed Matters More Than You Think!In today’s digital landscape, the importance of website speed is often underestimated. I can’t stress enough how crucial it is for…Sep 12, 2023Sep 12, 2023
Adam ChealThe Untapped Potential of E-Commerce Accessibility: Let’s make Online Shopping inclusive for allApologies for the lack of updates on here for the last couple of weeks, I have taken some well deserved rest. However whilst I was away it…Sep 4, 2023Sep 4, 2023
Adam ChealReview: My Experience with CXL’s Conversion Optimization MinidegreeHaving recently completed the CXL Conversion Optimization Minidegree, I felt compelled to share my experience with fellow digital marketers…Aug 15, 2023Aug 15, 2023